Starbucks' Mega Leadership Show (Part 2)

The event also encompassed a Street Fair with the main stage utilizing full concert lighting and a sophisticated sound system.  AV Concepts provided the audio-visual for 3 separate stages, each showcasing various local bands.  The Starbucks team members were able to enjoy all the music and accoutrements of an elaborate street fair.

Starbucks then took the show to the streets of New Orleans by donating most of the materials for the elaborate set pieces to the New Orleans reconstruction efforts and by sending their management team, 10,000 strong, out to the streets on Monday, October 27th to help with the continuing reconstruction work there.  Even Howard Schultz was painting houses in the Broadmoor neighborhood!  He told reporters that the effort builds on what Seattle-based Starbucks has long stood for. Given the tough national economic times, it's important to give price-wary consumers "real value" and more than the coffeehouse experience, he said.

This event successfully brought the management team into one cohesive, well-informed unit, ready to carry back to their communities the message that Starbucks is a successful company that also gives back in tougher times.